5/28/2023 0 Comments Pinterest ads![]() The only difference is promoted pins come with the label stating the name of the brand promoting the pin. The beauty of Pinterest ads is that they function just like regular pins and blend seamlessly into the user's home feed. ![]() For example, "DIY party decoration ideas" could be a pin and when you click on it, you'll land on a site about party planning. They're usually linked to websites that users visit to get more information. ![]() Pins could be pictures, videos, or collections that users can add to their boards. How do Pinterest ads work?Īll Pinterest ads begin with a pin. In this guide, we'll walk you through everything you need to know about Pinterest ads from the different types available to how to create your first campaign on the platform, and strategies you can implement to maximize the impact of your promotions. These statistics show that advertising on Pinterest is a step in the right direction for your brand. Not to mention the fact that Pinners are 3x more likely to click through to your website than on any other social media platform, and when they do, Pinterest ads cost 2.3x less per conversion and have a longer shelf life than Instagram posts or Tweets. ![]() In fact, over 85% of weekly Pinners have bought something after seeing Pins from brands. In the same quarter, Pinterest's revenue grew by 76% year over year to reach $706 million dollars and weekly conversions rose by 300% thanks to its advertising success.Īdding Pinterest to your marketing strategy could introduce your business, products, and services to a large potential customer base who are actively looking for their next purchase. As of Q4 2020, Pinterest has amassed over 459 million active monthly users and its audience base continues to grow, capturing the attention of the previously elusive male, Millennial, and Gen Z demographic. ![]()
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